The conference “How to create a great brand” – 4th edition aims to grasp the trends and learnings in terms of integrated communication, digital excellence, brand management, creativity, innovative retailing, social media, storytelling, etc:
I. "Great Brands need Great Ideas - Integrated Communication in the Digital Age", presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
"There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity."
II. "Digital excellence - learnings from leaders", round table discussion with Hugues de la Chevasnerie - former President of Burberry Fragrances (2006-2013), and Frank Bodin - Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman - Vice President of Strategy & Operations at BBC Worldwide.
III. "Storytelling in the Screen Age", presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.
IV. "Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques", presented by Eugénie (Porot) Bron, Senior Retail Marketing Concept Manager at Swarovski.
More presentations will be announced soon.