Conference
"How to create a great brand" - 4th edition
     
10 June 2013
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Speakers



Frank Bodin

Chairman and CEO of Havas Worldwide Switzerland with agencies in Zurich and Geneva and Chairman of Havas Worldwide Vienna, Zurich

Advertiser of the Year 2009. Hundreds of awards received from all major festivals worldwide including several Grand Prix.




Studied music at the Conservatory and law at the University, Zurich. Pianist and composer until 1988. In 1992 started in advertising for GGK.

Jury Chairman of the Art Directors Club Switzerland, Past President of bsw leading swiss agencies, Board Member of Swiss Advertising SA and IAA (International Advertising Association). Member of the Advisory Board of the University of Applied Science Zurich (HWZ). Member of the Club of Rome Swiss chapter.

   
  
                             
                                         
                                                     
       

Hugues de la Chevasnerie  

Former President of Burberry Fragrances (2006-2013), Paris

Hugues de la Chevasnerie with other 6 years in a CEO position, 10 years in top international marketing teams and 3 years in retail management, was President of BURBERRY Fragrances (InterParfums) since 2006 tilll 2013, where he drived at international level the marketing strategy and sales development of the brand. Some of his top achievements were: Burberry sales +60% in 5 years; successful launch of the new female fragrance - Burberry Body; successful launch of the make-up line.

Before that, Hugues was the Vice President of International Marketing at DAVIDOFF & CHLOE (Coty Prestige) and was holding leading positions within LVMH – CHRISTIAN DIOR PERFUMES.

 

 

Tom Bowman

Vice President of Strategy & Operations at BBC Worldwide
, UK

Tom heads up a globally based team responsible for Sales Operations, Branded Content and Custom Solutions across the BBC’s international Television and Digital media services.

Prior to joining BBC Worldwide in 2007, Tom held a number of commercial roles at MSN including global sales strategy and heading up the EMEA, LATAM and Asian sales teams.  Before this, Tom was the launch sales director for both Yahoo! UK and Commercial Director of ZD Net UK. He has also worked on the agency side and held a number of non-executive directorships.

He is currently an elected Board member of IAB Europe. Tom is also a mentor on the BBC Worldwide Labs programme assisting emerging UK digital and technology companies.





Eugénie (Porot) Bron

Senior Retail Marketing Concept Manager at Swarovski, Zurich

Eugenie is an expert in luxury retail, cumulating 10 years of experience in Europe and United States. She is currently working with Swarovski’s global Retail Marketing team. She develops retail concepts such as “gifts with purchases” and manages seasonal programs across 2000+ boutiques. Among others, she oversees the design and the roll-out of new selling tools, such as modular displays and product presentation trays. 

Previously, Eugenie worked as a Boutique Manager for the Luxottica Group in the US, implementing a new high-end retail concept branded “Ilori”. Eugenie started her career in the auction houses industry as an Art Fund Manager for contemporary art. She holds a Bachelor in Business Administration.


 

More speakers to be announced soon.