14:30 - Registration & Welcome.
15:00 - "Great Brands need Great Ideas - Integrated Communication in the Digital Age", presented by Frank Bodin, Chairman and CEO of Havas Worldwide Switzerland.
"There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The presentation will highlight the importance of brand management and creativity."
15:40 - "Digital excellence - learnings from leaders", panel discussion with Hugues de la Chevasnerie - former President of Burberry Fragrances (2006-2013), and Frank Bodin - Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman - Vice President of Strategy & Operations at BBC Worldwide.
16:20 - "Storytelling in the Screen Age", presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.
17:00 - Coffee Gourmand & Networking (Terrace with lake view).
17:30 - "Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques", presented by Eugénie (Porot) Bron, Senior Retail Marketing Concept Manager at Swarovski.
18:10 - to be announced.
19:00 - Dinner Cocktail & Networking (Terrace with lake view).
20:30 - Closing.
Please find more about the speakers at: http://www.themarketingandcommunicationloft.com/swissclub_speakers/