Program

14:30 - Registration & Welcome.

15:00 - "Great Brands need Great Ideas - Integrated Communication in the Digital Age", presented by Frank Bodin, Chairman and CEO of Havas               Worldwide Switzerland.

            "There will always be horses. Cars on the other hand are a temporary fashion which will disappear.” A quotation dated 1903. Media and marketing                   are today in a similar revolution. Which are the implications of Web 2.0 and social media on the integrated marketing communication? The                             presentation will highlight the importance of brand management and creativity."


15:40 - "Digital excellence - learnings from leaders", panel discussion with Hugues de la Chevasnerie - former President                                                     of Burberry Fragrances (2006-2013), and Frank Bodin - Chairman and CEO of Havas Worldwide Switzerland, and Tom Bowman - Vice                     President of Strategy & Operations at BBC Worldwide.
 

16:20 - "Storytelling in the Screen Age", presented by Tom Bowman, Vice President of Strategy & Operations at BBC Worldwide.

17:00 - Coffee Gourmand & Networking (Terrace with lake view).

17:30 - "Innovative retailing: 7 ways to incorporate new technologies in luxury boutiques", presented by Eugénie (Porot) Bron, Senior Retail                     Marketing Concept Manager at Swarovski.

18:10 -  to be announced.

19:00 - Dinner Cocktail & Networking (Terrace with lake view).

20:30 - Closing. 

Please find more about the speakers at: http://www.themarketingandcommunicationloft.com/swissclub_speakers/